Innovation... EVOLUTION

INNOVATION IS A CONSTANT DYNAMIC OF IMPROVEMENT THAT DRIVES COMPANIES TO CONTINUALLY DESIGN AND LAUNCH NEW PRODUCTS IN A COMPETITIVE MARKET.

Innovation itself has changed: today it is creative evolution that promotes growth and has proven to be a vital factor not only in pure competitiveness but also in developing brand image and a company’s capacity to further innovate. More than ever, in this difficult economic period, innovation plays a key role in the development of a company and the differentiation of its products. This is especially true for companies working in a sector that is as complex, demanding and competitive as the wellbeing sector.

IN THIS NEW EDITION OF EMOTION SPA MAGAZINE, WHERE THE SPOTLIGHT IS ON INNOVATION, YOU WILL DISCOVER ON PAGES 44 AND 56 PLACES THAT OFFER ORIGINAL CONCEPTS, THE LATEST RELEASES IN TERMS OF TREATMENTS, PRODUCTS AND EQUIPMENT IN OUR “WE LIKED” SECTION ON PAGE 103, AS WELL AS INSPIRING MEETINGS WITH PROFESSIONALS WHO HAVE PLACED INNOVATION CENTRE STAGE IN THE DEVELOPMENT OF THEIR BUSINESS.

Innovation is synonymous with evolution and this is why we decided to draw up a special report on regulatory and institutional issues affecting our sector, to be read attentively on page 86.
Finally, on page 70, two architecture firms, Latitudes Consultants and Archiline, present the second chapter in our series of reports started in our winter edition on Spa architecture, with a review of the details in the crucial stage of “Planning and Design of your Spa”.

Enjoy your reading!

Isabelle Charrier
Managing Editor

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