With 22,230 visitors, the event records in general an increase of 14% over 3 days. 37% of them are international from 90 countries, mainly Germany, Italy, United Kingdom, and a strong Asian presence (South Corea, Japan, China, etc)
European Spa 2011 gathered 77 exhibitors, among which are 35% foreigners. The visitors mainly project holders and buyers from all over the world, retailers, beauty centers, and hotel managers who came to discover the latest trends.
The SPAMATCH project, inaugurated on the exhibition, laid the foundations of the concept of targeted meetings and allowed ten buyers like Thalazur, Pierre & Vacances Group, Center Parcs, Loisium, Bastide des Bains, … to achieve nearly a hundred optimized appointments with suppliers.
EUROPEAN SPA’s flagship space, “Spa & Wellbeing 3.0″, reproduced with its partners the concept of responsible innovation and luxury in the context of the evolution of the spa and well-being industry.
The EUROPEAN SPA SUMMIT has scheduled 16 conferences including 8 master classes.

Today, EUROPEAN SPA becomes SPAMEETING Paris and moves towards a formula comprised of thematic showrooms, the classic booths will disappear in favor of areas dedicated to a product or a concept, and a meeting place with a focus on business meetings.
SPAMEETING Paris borrows the expertise of business meetings of SPAMEETING that was already successfully organized in Marrakech and scheduled in Dubai on 17 & 18 October for projects in the Middle East / North Africa / South Asia, and in Istanbul on 5 & 6 December for projects in North Africa / Turkey / Europe.

SPAMEETING Paris, along with COSMEETING Paris andCREATIVE Paris, constitute BEYOND BEAUTY, the most comprehensive event for beauty professionals, whose next edition will be held from September 10th to 12th in Paris.

BEYOND BEAUTY 2011 in figures:

• 3 exhibitions, 450 exhibitors, 22,230 visitors, 90 countries represented,
• 2 trends laboratories, 2 spa animations, a competition, 44 expert lectures, 8 master classes, more than 50 speakers.
• 20,000 square meters of exhibition.

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• by Kristel Milet