Cosmoprof Asia 2012 anticipates 9% growth in exhibition space

The 17th edition of Cosmoprof Asia, taking place from 14 to 16 November 2012 at the Hong Kong Convention and Exhibition Centre, reaffirms its prestigious standing as the most recognised beauty event for the Asian market.
The five product sectors in the show will cover the entire spectrum of the beauty industry: Cosmetics & Toiletries (perfumery, cosmetics and toiletries), Pack & OEM (packaging solutions), Beauty Salon, Hair Salon and Natural Health.

Facts & Figures 2012
More than 1,800 exhibitors and over 48,500 attendees are expected to gather in Hong Kong for this annual industry pilgrimage.
The exhibition floor space will increase by 9% over 2011, with the extension into the Grand Hall to accommodate the increasing number of exhibitors catering to the Beauty Salon sector. Leading to this new area will be the “Grand Hall Avenue”, where the main stage for live events will be located featuring nail competition, product demonstrations by exhibitors offering the latest trends and technique in aesthetic, nail art and professional make up etc.  
Canada and Brazil are the new entries this year joining the other mainstay countries/regions  - Australia, Belgium, Mainland China, France, Germany, Hong Kong, Israel, Italy, Japan, Jordan, Korea, Pakistan, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK and USA – in forming national pavilions.

An increasingly BtoB-oriented event
For the 6th consecutive year, Cosmoprof Asia will organise the International Buyer Programme to facilitate contacts between exhibitors and international buyers. This programme facilitated as many as 112 one-to-one meetings in 2011 for strategic relations and business opportunities.
The focus countries for the International Buyer Programme in 2012 will be Australia, Mainland China, India, Japan, New Zealand and Russia.   

A preview of the latest beauty trends
Cosmoprof Asia is the ideal platform to observe product trends, new technologies and ideas from across the world.
The new trend for the Perfumery & Cosmetics area is the application of nanotechnologies in the production of skincare and makeup formulas with functional ingredients such as vitamins, active principles and filters subject to degradation when exposed to the air. Such elements greatly improve functionality as it permits realising products, as in the case of sun protection formulas, which can protect skin homogenously while defending it against the harmful effects of UV rays.
Areas of growth opportunity forecast for the industry include also holistic and multi-functional products in the skincare sector. BB creams, which can hydrate, protect and brighten skin at the same time, is a particularly good example.

PEG free production, which is an emulsifier used in a variety of skincare formulas and fragrances, is another important trend.

At Cosmoprof Asia 2012, there will be an increase in the men’s toiletries area with men’s skincare products using active principles that are very similar to women’s except for their fragrances.
Natural is the main trend in the hair sector, which consists of using raw materials in products to obtain biodegradability equal to 99%.

Argan oil or “liquid gold” is the new must-have essential to be used on its own as an oil or combined with silicone to protect and give shine to hair.

In the Nail area, nail art, fashion and technology and devices will all exhibit advances and innovation.
In the cosmetic Packaging sector the demand for eco-friendly and sustainable packaging is high and reflects the industry trend. A particular innovation in "green" packaging is the use of "QR tags" (quick response). These codes appear on the packaging of cosmetics, and gives access to detailed information on composition, producer, and environmental criteria of production.

For updated details of the fair, please visit www.cosmoprof-asia.com