More than 45 years ago, Carmen VIDAL fulfilled her dream by creating Germaine de Capuccini, whose purpose is to provide beauty professionals with the best in terms of skincare. Now well-known as a world-wide reference, the brand is established in 80 countries, 18,000 beauty establishments, Spas and day Spas. Let’s take a closer look at the leader in professional skincare coming straight from the iberian peninsula. Research, development, innovation.

Germaine de Capuccini’s success lies in the priority given to product research and development and the treatment techniques that are exclusively reserved for the professional establishments. Equipped with one of the most substantial laboratories in Europe, the company only works with state-of-the-art innovative techniques. Avant-garde measurement equipment guarantees the most accurate results thus providing an utmost rigour in the product’s efficiency tests. Thanks to massive investments in research, Germaine de Capuccini is able to offer solutions for every skin type. The brand currently includes 450 products and the offer is continuously developing, an average of 25 launches per year.

THE KIREI METHOD
One of the brand’s methods which demonstrates its know-how and expertise is the KIREI method, a new professional ritual that is to be integrated in all of the signature facials, and that is especially competent in terms of anti-ageing therapy. Meaning “beauty”, in Japanese, the KIREI method draws its inspiration from the Japanese face massage techniques and the Kobido, an age-old technique that used to be reserved for the royal family. This technique is divided into various stages: expert diagnosis, expert start up, expert therapy (that can be performed according to two different rituals) not forgetting the possibility of other fields of expertise being included. In fact the method, carried out to prevent the signs of ageing, enables the biological action of the active ingredients in the brand’s different products to be combined with the specific treatment technique in order to optimise the treatment’s efficiency.

SPERIENCE
The brand’s flagship Spa line is the elegant line Sperience that provides clever treatment combinations for Spas and made-to-measure treatment menus. The products are formulated with natural active ingredients originating from the sea, plants and minerals as well as ingredients or spices such as chocolate, saffron, cinnamon, or more, precious materials such as gold.

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