Proud of a strong and unique history, Payot successfully continues the legacy left by the brand’s founder of a vision of beauty based on the pleasure of the senses, vitality, elegance and movement. “Dr Nadia PAYOT based her philosophy on the association of movement and skincare products, perfectly demonstrated by the famous 42-Movement Facial Procedure”, says Guillaume WIDEHEM, Sales Director. “With this new communication campaign, Payot intends to express the brand’s history and identity by placing “Beauty in Movement” in the spotlight”, he continues.

A new campaign with a new muse can be seen on all communication media, giving the brand a stronger visual identity and powerful impact. The model has a natural charm and stands out from the competition thanks to a different and modern face, a glowing smile and seductive expressions, a look that expresses assertiveness and fulfilment and a totally new body language, enhanced by shadows and lights, that portray a feeling of movement and well-being.
The new face of Payot was revealed through the new corporate film that puts the brand’s values in the spotlight, to be discovered on our website www.emotionspa-mag.com, as well as in all the major women’s magazines since its release at the beginning of October: Madame Figaro, L’Express Styles, Air France Madame, Votre Beauté...  
“Beyond the visual impact, our press advertisements intended for the general public are also designed to be a new customer recruitment tool for our authorised agents as these advertisements have an added feature: an exclusive offer for clients in the Payot Beauty Salon of their choice”, concludes Guillaume WIDEHEM.

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