eforea is the global spa concept created by Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, providing a turnkey spa solution that owners can easily implement and customize.
Leveraging its global reach and expertise, Hilton pulled the best elements and practices from each region (Europe, Asia Pacific, Middle East, Africa and the Americas) to create a unique concept for today’s savvy global travellers.
In creating the name eforea, Hilton provides a refreshing identity that is unexpected in a Spa world often dominated by sameness. In an increasingly fast-paced and sometimes stressful world, today’s business and leisure travellers are looking for ways to attain a calmer, more spiritual place: the name eforea was created to describe that place. The eforea brand promise is to bring balance and wellness to the body and take guests on a transformative journey of the senses, helping them to emerge brighter, hence the brand’s signature icon: a butterfly freed from its cocoon.
eforea meets the needs of global travellers by providing three customizable Spa journeys:
Essentials Journey is composed of expert, result-orientated body and facial treatments. Escape Journey is a set of holistic experiences that integrate nourishing organic plant ingredients and traditional healing practices. Men’s Journey is a collection of treatments designed specifically for men.
A key element of the eforea experience is a synergy of the world’s expert Spa brands, all drawing their know-how from nature. Kerstin Florian offers a range of European facial, body and bath products and treatments sourced from natural resources such as algae, mud, herbal extracts, thermal mineral water and essential oils. LI’TYA draws on the revitalizing and restorative powers of Australia’s native resources for holistic Spa experiences. VitaMan provides a comprehensive line of Australian-made natural Spa and grooming products formulated specifically for men.
The journey from one space to the next in eforea invites each guest to step deeper and deeper into relaxation and bliss: The Arrival Lounge is fitted with a specific design lighting element that brightens as guests exit the treatment rooms. The Changing Lounge provides ample space and amenities for guests to prepare for their dry or wet treatments. Grooming units are also provided. The Transition Lounge submerges guests in a complete state of relaxation and transformation. The Thermal Lounge offers guests hot and cold therapies before their treatments. The Therapy Rooms are designed to provide havens of comfort, intimacy, relief and escape. The Retail Area is a fun and dynamic space providing guests with a choice of products to extend their Spa experience while travelling.
All treatment rooms are equipped with an integrated music speaker and aroma diffusing system, which diffuses both soothing music and signature scents throughout the room.
The Hilton Hotels & Resorts brand is one of the largest providers of Spa services on a global scale, with 123 Spas in operation at its properties worldwide. Furthermore, Hilton Hotels & Resorts is developing more than 80 properties that are committed to including a Spa and it is anticipated that these properties will choose eforea; thus positioning eforea as one of the world’s fastest growing Spa concepts. The first eforea: Spa at Hilton opened on October 21st with many stars to celebrate the event at Hilton Short Hills, a AAA Four Diamond hotel located in New Jersey. More openings will follow all around the globe, in many different countries such as Thailand, Australia, United Arab Emirates, Japan and the Maldives... Watch this space!
► Discover below, some pages of this magazine online:
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15/05/2013 - The new brand VYON VISIBLY YOUNGER stands for “functional skin care”
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- Double act - Sothys
- Seaweed foaming mask
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