The notion of a Spa in the land of peaceful mornings is one that is self-evident.  And after Paris, it is in Seoul that the next leg of the SPAMEETING meetings will be held on 19th and 20th November.  A central location to reach out to Asian markets, the capital of South Korea will receive, in tandem with COSMEETING, Spa project holders and suppliers in the course of the thousand meetings planned over two days.
“Sixty percent of Asian countries are considered emerging or potential markets for Spas, which implies that there are ample opportunities for development across the region, besides the developed markets where Spas already exist and operate.
The conditions are promising with great prospects for development. Also, it is important to stress the link between the Asian Spa industry and the tourism industry – the two are also interlinked as a complement to medical tourism”.

As Farida Brouwer, Managing Director of Salamander Lifestyle and Spa Consultant points out, expectations are very high and would echo the targeted offer that SPAMEETING organizes at each meeting.  Day Spas for urban centres, Destination Spas for health programmes linked to tourism, in parallel with the growth of the hotel market, there are numerous projects and many of them have already expressed interest in this meeting (Sofitel Asia-Pacific, Ritz Carlton, China National Spa Association, Club Med Asia-Pacific, MS Spa, Starwood …)

What are the essentials? What are the trends?
To put together an adequate response, SPAMEETING relies on its background and a thorough knowledge of expectations. Farida Brouwer describes a quest for experiences that are authentic and specific to Asian culture:
“Most Asian countries are traditionally rich in the fields of beauty and care – Indonesia and Thailand for example, and also China and Japan.  There is a tendency towards natural and traditional products – organic wherever possible, but with a focus on formulas created with ingredients that are fresh, local, natural. Also, perfumes, emotion, essential oils, exotic drinks that are purifying and refreshing…

“Fusion-formulas blended with the most modern Western trends help to enrich treatments, optimize results and enhance the client’s unique experience in a Spa”.

She also emphasizes the popularity of real wellbeing/wellness programmes compared to those for body and face treatments, with a strong growth in “Destination Spas” and also Medical Spas.



Lastly, high expectations in terms of design and wide spaces.
To meet the aspirations of the 50 Spa-project invitees from Korea, Japan and China, SPAMEETING carefully selects 50 suppliers who will, thanks to this event, meet the actors from retail attending the COSMEETING Business Meetings that are organized at the same time.
An exceptional opportunity for many cosmetic and wellbeing brands that are building bridges between the two sectors and give a new dimension to this world tour.