DERMALOGICA wants to win over France
Dermalogica veut séduire la FranceDermalogica was founded in Los Angeles in 1986 by Jane WURWAND, founder of the International Dermal Institute (IDI) and today, it is the leading brand in the United States, United Kingdom, and Scandinavia as well as in 25 other countries, which goes on to show that the brand has managed to attract a large public. It is also the professional brand that has shown the highest worldwide growth.

Why? "Simply because when Dermalogica comes into contact with the skin, the skin gains a new health. At last your clients see results about which they had not even dared to dream," states Edouard DORDOR, D.G. Dermalogica France. "Combine this efficiency of the product with an unmatched training and it will not take you long to see the effects on your business," he concludes.

A consistent condition that has helped Dermalogica become famous in the media. The In Style magazine, a benchmark in England for its Beauty Awards, has just awarded 4 of its flagship products (and more than 20 prizes in the last 4 years). Dermalogica works on the assumption that health of the skin is at the core of the development of a product and that everyone must receive a customised solution according to her needs and desires at the moment. "Dermalogica products are designed to bring solutions that aim to fight the problems of premature ageing, dehydration, dryness of skin, acne, inflammation or irritation," highlights Julie GUENARD, In-charge of the training. In order to solve all these different problems, the brand proposes a wide range of retail products that has 90 products and 60 cabin products and these do not contain alcohol, mineral oils, fragrances or artificial colours.


"Face Mapping" is the top product of the brand and it is the entry-key of the client to the universe of Dermalogica, this diagnostic tool divides the face in 14 zones. This analysis is very subtle and helps propose treatments and products that are most adapted to a client depending on the problems that are identified, a real customised treatment according to the rules of the art and unmatched for retail that, let's be frank, remains a major problem for Spas and Institutes. "In addition to its products, training and exclusive tools, Dermalogica proposes a real business partnership to the beauty-professionals," states Edouard DORDOR. "The profitability goes through sale of products, we wish to help the professionals inverse the sale/ treatment ratio, which is why we have developed a new manner of taking charge of the client, the Face Mapping as well as SkinBar where the client can receive express targeted treatments of 20 minutes, "Microzones" and test our products for free," he continues. These techniques aim to create a new frequency of visit and therefore, as many occasions to sell and create client-loyalty. This brand, which is already present in more than 25 000 Spas at the international level, wants to attract France and has not left any stone unturned in order to achieve this. (Read box)

On the treatments' front, we liked a new treatment approach that does not have any false note and that combines pleasure, results and originality, a whiff of fresh air that does a lot of good at a time when creativity remains half-hearted.
Regarding the cost of treatment, it costs around 5 to 7 Euros per treatment for a per minute billing that ranges from 1 to 1.50 Euros depending on the site of establishment of the brand, for protocols whose average duration is 45 minutes + 15 minutes for before and after treatment.


NOVELTY: ChromaWhite range TRx in order to fulfil the needs of people who suffer from these pigmentation problems as well as in order to offer them a complexion that is both uniform and glowing.
In less than four weeks the brown marks are smoothened out. But that's not all: the range also plays a preventive role and thus, stops the appearance of other pigmentation dysfunctions. A two-fold approach for a clearer and more uniform complexion with a sublime skin!



INVITATION

The brand has given itself the means to be successful by establishing its 250 m² showroom in the heart of Faubourg St Honoré and this is a real success that highlights the expertise of this brand that continues to grow...

Dermalogica invites you to come and discover the new showroom and training centre.

You can also experiment with the concepts for which patent has been filed i.e. Facemapping®, SkinBar® and Microzone® as well as cabin and resale products


Contact : 38, rue Jean Mermoz - 75008 Paris -
Tel : 01 47 42 78 80 - info@dermalogica.fr


More reading:

Contact DERMALOGICA
Your name *

Your mail *

Your telephone number

Enter security code *


Refresh Captcha
Your message *

DERMALOGICA

Address : 38 rue Jean Mermoz
City : PARIS
Zip : 75008
Tel : +33 (0)1 47 42 78 80
Fax : +33 (0)1 47 42 78 81
Contact : Dufourt Fanny